The Founders

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Levon and Joe Handsome

About Our Company

A Local, Family Run, HUB Certified, Minority Owned, Woman Led, Small Business

Charlotte-based, the Joe-Le Soap brand was started in 2018 by a couple motivated by their individual skin complications. The simple goal was to provide an all natural skincare line that was as safe to use for everyone else as it was for them.


Dr. Joseph Handsome and Mrs. Levon Handsome's direct exposure to diseases such as Skin Cancer, Non-Hodkins Lymphoma, Eczema, and Alopecia inevitably sparked a passion for a product line that would help others with skin conditions that required a fine-tooth comb over ingredient lists.


The goal was to initially spearhead a completely natural soap line that provided consumers an alternative to many of those found on shelves loaded with paragraphs of lengthy and complex ingredients. Joe-Le Soap's mission was simple - to provide an all natural soap, with safe ingredients that would exfoliate, soften, moisturize, and work to improve the appearance and condition of your skin the natural way.

Two years later after the demand grew, the company expanded its line of products to body butter moisturizers and haircare solutions.

The couple works tirelessly everyday to come up with innovative solutions to not just help consumers with sensitive skin, but consumers who simply are tired of having dry skin and are tired of compromising on counter-productive offerings watered down with artificial fillers.