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About the Company

A Local, Family Run, HUB Certified, Minority Owned, Woman Led, Small Business

Charlotte based, the Joe-Le Soap brand was started in 2018 by native Charlottean Levon Handsome. Levon and her husband Joseph Handsome's direct exposure to diseases such as Skin Cancer, Non-Hodgkin's Lymphoma, eczema, alopecia, and overall problems with inflammation inevitably sparked a passion for a product line that would help others with skin conditions that required a fine-tooth comb over ingredient lists. Motivated by Joseph's condition and his curiosity for soap making. The goal was to provide an all natural skincare line that was as safe to use for everyone else as it was for them.


The goal was to initially spearhead a completely natural soap line that provided consumers an alternative to many of those found on retail shelves loaded with paragraphs of lengthy and complex ingredients. Joe-Le Soap's mission was to provide an all natural soap, with safe ingredients that would exfoliate, soften, moisturize, and work to improve the appearance and condition of skin the natural way.  The couple worked tirelessly to come up with innovative solutions to not just help consumers with sensitive skin, but consumers who were simply tired of having dry skin, and compromising on counter-productive offerings watered down with artificial fillers.

Two years later after the demand grew, Levon expanded the line of products to include body butter, lip conditioners, and haircare solutions. With the realization that the natural soap worked better on her pup Powder's coat than commercial dog shampoos, Levon whipped up a recipe for dogs.  Resulting in another line of products specifically designed for dogs.

In January of 2022, the brand and the family dynamic took a tremendous blow and suffered a tremendous loss with the devastating passing of Joseph.  Although heart-broken, Levon has pushed to further the legacy of the brand, and her endless commitment to creating products that help the skin, and not harm it.  

Levon Handsome

Levon Handsome, Founder

Joseph Dewayne Handsome, PhD
Dec 31, 1974 - Jan 13, 2022 

Levon Handsome founder

Levon and Joseph, Original Founders

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